Meta title tag, or sometimes referred to as title tag is the HTML attribute that provide the short critical snippets about the page and often used on search results pages (SERPs) to anchor the content of a page. Most search engine will have the title clickable within the search results.
What is meta PAGE title tag?
Meta title tag is one of the many factors that search engine utilize to help serve relevant content on a search results page (SERP). The title tag does play an important role to gain a user’s click-through as it like the 15 seconds elevator pitch, but in this case, you have 60 characters do accomplish that.
The meta title should utilize intelligent keywords that clearly describes your product or service, but also create a compelling reason to entice a user to click-through.
Meta description is like a 160 character elevator pitch
Sample Code for Title tag
<title>
e2 Ideas Digital Marketing Agency – PPC, SEO, Affiliate, email
<title/>
</head>
What will show up
SEO Best Practices
Recommended length
SERPs will only display 60 characters from your title tags and any additional text will be truncated. The general consensus is to have title tags within 55-60 characters.
Optimal title length for Search Engines
Roughly 55-60 Characters as the maximum is 60 characters.
Descriptive title tags
Title tags gives a user a quick insight into the the content of the page, so avoid vague title descriptors like “Home”, “Page1”, “Page2”.
Concise and compelling title tags – the Two C’s
Title tags need to be short as it is only 60 characters, yet deliver a powerful message about that page. The title tag serves as an opening line to an advertising copy that introduces the page, and it is critical to craft a readable title that entices a user to click-through.
Avoid keyword stuffing in title tags
Keywords are important in title tags, but there is a tipping point of over killing it and being spammy about it. Generating title tags with duplicate or multiple variation of a certain keyword is not recommended.
Differentiate your titles
When selling a generic product like “Nike Hawaiian swim shorts”, you will find out that you are not the only company selling that Nike product as you are going against some big players like Nike, Amazon, eBay and John Doe selling the exact same item.
What you can do differently is adding something different about your product, company or unique service such as free shipping, or your company name. “e2Ideas.com: Nike Hawaiian swim shorts – Free shipping”. This will ensure that there is a value proposition and it will stand out from the crowd.
Duplicate title tags
Make title tags unique for each page as this will help search engines serve up the right page to the SERPs, and get users to the right page without having to click around the site. Going back to the Nike Hawaiian swim shorts, how will Google, or Bing determine what page to serve up if you sell this season’s shorts and last season’s shorts, but both have the same name. Try using unique title tags for each season, such as “Nike Hawaiian swim shorts Spring Collection 2014” and “Nike Hawaiian swim shorts Summer Collection 2014”.