by Eric Ewe | Jun 10, 2013 | Digital marketing articles
Google announced that beta of the Google Adwords Image Extensions went live on June 5, 2013 as part of the Google Enhanced Campaign improvement. Prior to that, Image Extensions were being tested, but it was relatively harder to spot those ads. It allows AdWords...
by Eric Ewe | Jun 4, 2013 | Digital marketing articles
Data feeds are a critical component of any ecommerce solution as it is used in many ways, from powering Comparison shopping engines (CSE) and Affiliate sites to even Google Shopping and now Google Product Listing Ads. Data feeds were once made popular by CSE such as...
by Eric Ewe | Apr 17, 2013 | Digital marketing articles
If you have not heard, Google Affiliate Network is shutting down in a few months. Yup, and it isn’t Google’s Pigeon Rank joke. It was announced on Google’s blog by the head of GAN at about 6pm CST on BlogSpot. So if you are a merchant, what should...
by Eric Ewe | Mar 30, 2013 | Digital marketing articles
Optimize your PPC campaign by using keyword matching feature as this will help you get your Ads in front of more relevant customers, and lower your cost. Utilize keyword matching options to your keywords will help manage the search results that will trigger you Ad to...
by Eric Ewe | Mar 15, 2013 | Digital marketing articles
The utilization of cell phone and mobile devices to surf the internet have seen a dramatic adoption rate within the last 5 years. Long gone are the days of using bulky PC to get on the internet, as the smart phone has literally revolutionized mobile internet access...
