by Eric Ewe | Dec 14, 2018 | Digital marketing articles
In an article that was published for benefits of HTTP vs HTTPS, you will clearly see that there is only upside for having a site that is on a secure http protocol (HTTPS). If you have been searching (high-and-low) to make your site HTTPS to improve security and...
by Eric Ewe | Nov 23, 2018 | Digital marketing articles
With Thanksgiving over, the holiday shopping season is usually the busiest time of the year for any e-commerce site. For some companies, the whole year’s profitability hinges upon this season to make or break the year. With Black Friday kicking off earlier and...
by Eric Ewe | May 18, 2018 | Digital marketing articles
Tricia Meyer published 3 tips when running CPA offers, and I cannot agree more about watching for the cap in her last tip. I have personally worked with Tricia when I worked at Wyndham, I know that she does have a strong following for all things Disney from her...
by Eric Ewe | Oct 2, 2017 | Digital marketing articles
Chasing Google algorithm updates should not be part of your SEO strategy, however updating your content to make it more relevant and fresh as the competitive landscape changes around you should supplement your SEO strategy. Here are some key operational tactics when...
by Eric Ewe | Sep 19, 2017 | Digital marketing articles
A robots.txt file helps in telling a search engine crawler what parts of your site you would not like crawled. A server level file, that excludes certain domains, directories, or files from being indexed by the search engines. The sitemap xml feed should be...
by Eric Ewe | Jul 27, 2017 | Digital marketing articles
The argument of not investing in SEM (Search Engine Marketing) in favor of SEO (Search Engine Optimization) have been around since the birth and demise of the Pets.com sock puppet. We will continue to see this debate online and there isn’t a clear answer, however, it...
