by Eric Ewe | May 3, 2017 | Digital marketing articles
Search engines such as Google and Bing pick up signals from the website to ensure that they are serving the relevant information to their consumers. As website owners, setting a well defined sitemap will help search engines with crawl & indexation of your pages,...
by Eric Ewe | May 25, 2016 | Digital marketing articles
Since 2014, the magic number for Google’s titlte tag on organic SERPs is 55 characters. The team at MOZ even built a Title Tag preview tool to help marketers test and preview title tags for your website (See last image below). Earlier this month, Google...
by Eric Ewe | Apr 6, 2016 | Digital marketing articles
What is it? HTTPS pages typically use one of two secure protocols to encrypt communications – SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an ‘asymmetric’ Public Key Infrastructure...
by Eric Ewe | Apr 10, 2014 | Digital marketing articles
In an announcement today, Google announced that Paid Ad Clicks will no longer have the keyword query and it is part of their security enhancement that started rolling out in 2011, starting from their organic. What does that mean? All Ad Clicks is made SLL secure by...
by Eric Ewe | Dec 28, 2013 | Digital marketing articles
There are numerous reasons to consider when deciding to use an Outsourced Program Management (OPM) to manage an eCommerce affiliate program from the cost factor, to leveraging the affiliate expertise of the OPM. We have seen over and over again that there are some...
by Eric Ewe | Dec 23, 2013 | Digital marketing articles
Mobile users are checking their email more than ever on their mobile devices as mobile open increased by 24% in 2013 (from 41% to 51% of total opens), according to an analysis by Litmus. The traditional webmail opens dropped from 28% to 18%. As mobile adoption grows...
