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Content is still King, tips to enhance your SEO
Chasing Google algorithm updates should not be part of your SEO strategy, however updating your content to make it more relevant and fresh as the competitive landscape changes around you should supplement your SEO strategy. Here are some key operational tactics when...
Robots.txt & Robots Tag in SEO
A robots.txt file helps in telling a search engine crawler what parts of your site you would not like crawled. A server level file, that excludes certain domains, directories, or files from being indexed by the search engines. The sitemap xml feed should be...
Balancing SEM and SEO. Where should I focus on?
The argument of not investing in SEM (Search Engine Marketing) in favor of SEO (Search Engine Optimization) have been around since the birth and demise of the Pets.com sock puppet. We will continue to see this debate online and there isn’t a clear answer, however, it...
Elements of an excellent Sitemap.xml and submitting it to Google webmaster – Instructions and screenshots
Search engines such as Google and Bing pick up signals from the website to ensure that they are serving the relevant information to their consumers. As website owners, setting a well defined sitemap will help search engines with crawl & indexation of your pages,...
Google updates SERPs: 70 characters for titles, up to 310 for meta description
Since 2014, the magic number for Google's titlte tag on organic SERPs is 55 characters. The team at MOZ even built a Title Tag preview tool to help marketers test and preview title tags for your website (See last image below). Earlier this month, Google...
HTTP vs HTTPS, what you need to know from benefits, cost, risk and more
What is it? HTTPS pages typically use one of two secure protocols to encrypt communications - SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Both the TLS and SSL protocols use what is known as an 'asymmetric' Public Key Infrastructure (PKI) system. An...
Google confirms making Paid Ad Clicks part of Secure Search SSL initiative
In an announcement today, Google announced that Paid Ad Clicks will no longer have the keyword query and it is part of their security enhancement that started rolling out in 2011, starting from their organic. What does that mean? All Ad Clicks is made SLL secure by...
Questions to ask when evaluating an Affiliate Outsourced Program Management agency
There are numerous reasons to consider when deciding to use an Outsourced Program Management (OPM) to manage an eCommerce affiliate program from the cost factor, to leveraging the affiliate expertise of the OPM. We have seen over and over again that there are some...
The rise of mobile emails, migration from web based email clients
Mobile users are checking their email more than ever on their mobile devices as mobile open increased by 24% in 2013 (from 41% to 51% of total opens), according to an analysis by Litmus. The traditional webmail opens dropped from 28% to 18%. As mobile adoption grows...
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