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Breaking down Google’s Hummingbird, Penguin, Panda
Panda, Penguin, Hummingbird were some of the algorithm that Google launched to address specific issues. The Panda algorithm update started in Feb 2011, saw over 25 updates to the codes and spanned over 2 years where it was constantly enhanced to address any bugs. In...
SEO Best Practices – Meta Description tags and SERP ranking
I have seen this over and over again and I think that this will help out a few folks when it comes to constructing meta description, or programming your automated system to create new webpages. Although Google announced in Sept 2009 that meta description and meta...
SEO Best Practices – Page Title tags and the importance in ranking
Meta title tag, or sometimes referred to as title tag is the HTML attribute that provide the short critical snippets about the page and often used on search results pages (SERPs) to anchor the content of a page. Most search engine will have the title clickable within...
Email marketing done right! Ready, Plan, Automate
Email marketing is often misunderstood as a complex marketing channel that requires a lot of resources to make it work. That is the misconception of email marketing but with some planning, and some attention, it can be a very rewarding digital marketing program. The...
Google AdWords Image Extensions launched as part of Google Enhanced Campaign
Google announced that beta of the Google Adwords Image Extensions went live on June 5, 2013 as part of the Google Enhanced Campaign improvement. Prior to that, Image Extensions were being tested, but it was relatively harder to spot those ads. It allows AdWords...
Basic FAQ on Product Feeds from Shopping to Google/Bing PLA feeds
Data feeds are a critical component of any ecommerce solution as it is used in many ways, from powering Comparison shopping engines (CSE) and Affiliate sites to even Google Shopping and now Google Product Listing Ads. Data feeds were once made popular by CSE such as...
Google Affiliate Network Shutting down, what to do next as a merchant?
If you have not heard, Google Affiliate Network is shutting down in a few months. Yup, and it isn't Google's Pigeon Rank joke. It was announced on Google's blog by the head of GAN at about 6pm CST on BlogSpot. So if you are a merchant, what should you do? 1) Pull out...
Keyword match type for Search Engines
Optimize your PPC campaign by using keyword matching feature as this will help you get your Ads in front of more relevant customers, and lower your cost. Utilize keyword matching options to your keywords will help manage the search results that will trigger you Ad to...
5 reasons why mobile optimized websites are important to your business
The utilization of cell phone and mobile devices to surf the internet have seen a dramatic adoption rate within the last 5 years. Long gone are the days of using bulky PC to get on the internet, as the smart phone has literally revolutionized mobile internet access...
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