All websites drive a portion of their traffic through SEO, but how would you categorize a program as an Enterprise SEO program and manage it differently than a traditional SEO website? Sorry Folks!! There isn’t a clear cut answer, but from working at numerous e-commerce startups to Fortune 100 companies, these are my observations when it comes to websites that falls within the Enterprise level.
What is Enterprise SEO?
Enterprise SEO is usually tailored towards large enterprises with a huge website footprint that employs advance SEO tools to determine organic search opportunities by shifting thru industry trends, internal search data and influencing internal stakeholders like product managers, engineering teams and such to take action so that it will help elevate search engine visibility for the website.
What constitutes a SEO program as Enterprise?
1. REVENUE
A general rule of thumb: If an e-Comemrce website generates over $5 million per year in revenue with average orders value of $60, then it should be considered in the Enterprise category. That means the website will register over 80,000 order per year, or North of 200 orders per day.
2. FOOTPRINT:
The site of your website matters! If your domain host over 1,000 pages and gets at least a visit once a month on each of those pages, then you on your the entire entails the size of the website in terms of the pages that is hosted under that domain and sub-domain.
3. INTERNATIONAL
The website target numerous markets across the globe, and requires localization for the different markets. If the site does handle different languages, it could also be categorized as an enterprise website.
The role of Enterprise SEO
The role of enterprise SEO is to enhance the web discoverability of the organization brand presence on Search Engines and be competitive positioning for search queries that the organization deem important. i.e. Memorial Hermann Cancer Center might label the query “Cancer treatment” as an important query to rank for. Enterprise SEO is also part of the larger digital marketing strategy that will be complemented by paid digital marketing.
What does Enterprise SEO entails?
The fundamentals of SEO does not differ from a smaller e-Commerce website when it comes to SEO as the purpose is still outrank the highly competitive Search Engine Results Page (SERP), however the principles of SEO does not change for any organization.
DATA: Abundant of data to decipher, trend to analyze, data to benchmark against competitors that will help drive the strategy.
CONTENT: Working with product managers, content developers, localization teams to deliver highly targeted SEO content.
TECHNOLOGY: Staying ahead of the constant changes and requirements of the search engine bots through the website software, including enterprise security and site load speed.
e2 ideas marketing can provide a full scope of enterprise SEO services that encompass all of the categories mentioned above. We are also proud to be certified in various enterprise SEO platforms—among them BrightEdge. We invite you to contact us to see to learn more about our service offerings, or to retain our services.